Iris City Cleaners and Laundring Company

 

Twenty years ago it was easy to dress for the office. You got up, put on a suit or dress,polished your shoes and found a matching belt, put on a tie or scarf and off you went. Then came the rambunctious '90s and the advent of "Business Casual" (an oxymoron if there ever was one) and things got muddled.

After the turn of the millennium, many companies reverted to a more manageable and conservative dress code, but there is still confusion as to what is proper and what is not in the business environment. We consulted a few experts and rounded up some tips to help you look terrific no matter what the "dress code" says.

See you soon!
Ed and Mary Longanecker
Iris City Cleaners and Laundering Company

First Impressions Factoid

Studies have shown that people assess
and make a judgment about other people
within the first 60-120 seconds of meeting them.

Dress for Success COUPON!

We have a vested interest (pardon the pun) in you looking your very best -- and nothing looks as good as professionally cleaned and finished garments. So,have your suit cleaned and we'll do a dress shirt or blouse at no charge to round out the outfit. (Include first page of this newsletter with your order. Offer expires May 7, 2005. Cannot be combined with other offers.)

You are what you wear!

As much as we'd like to think we're appraised and valued for our skills, talents and abilities, the ugly truth is that the first impression people have of us is difficult to overcome. You say YOU don't make those kinds of judgments? Next time you sit down in a restaurant, look around at the other patrons and be very conscious of the conclusions you're drawing about them, based solely on their appearance.

Two lives, two wardrobes

It may seem that you live at the office, but you really don't -- even if you have an office in your home. You have distinct "lives" that fill your time: a working life and an "off duty" life when you do things other than work. As different as these lives are, you should have different wardrobes for them, and keep them strictly separated if you wish to be taken seriously at the office or among other business professionals.

The "Business Casual" and Casual Days at the office blurred the lines between the two lives for a time, and some people have not recovered from it. You're liable to see just about anything in the workplace today -- but that doesn't mean you have to succumb to less professional standards of dress.

What to wear.

  • Dress as if you are interviewing every day -- because, in reality, you are. The boss, your clients, and other influential people around you are looking to see what you're made of on the job, with an eye to moving up the people most qualified. They'd rather move up someone they don't have to teach how to dress, and who has already shown good sense in this regard.
  • Dress a notch better than your peers. Sure, you may get some ribbing in the breakroom, but generally it's because they don't feel as professional when they stand next to you.
  • Business and casual really don't mix. Some companies have a corporate culture that is less formal, and you can lower the bar a bit, but still try to stay a step ahead of others in your wardrobe selections. Any outfit you could easily see yourself wearing on a day off should be moved to the end of the closet away from true business clothes.
  • The devil is in the details. You've got a great suit, but your shoes aren't polished and you hope no one will notice. They will. You sewed on that button that fell off with weird red thread because it was handy. They'll notice that, too. You show up for a conference with a new client and your brief case looks like it was run over by a bus... and when it's time to sign the contract, you pull out a ball-point that you stole from the gas station on your way to the meeting. Yes, they notice everything.
  • Men -- To make the best impression, wear conservative suits in darker colors, shoes as dark or darker than the suit, with matching belt. Matching dark socks that come to the calf. Light colored shirts with collars and long sleeves (and always an undershirt). Ties that are marginally colorful, but leave Mickey and Minnie at home. Wingtips or other tie shoes are preferred, but you can get by with slip-ons if they are of good quality. Keep the aftershave to a minimum, and the jewelry, too. Piercings are distracting and distasteful to many people -- maybe that client you've worked so hard to land -- so leave the rings and posts at home, too.
  • Women --There's more variety in women's clothing, but more formal is better than less. Suits and dresses can be lighter in color, but nothing garish. Blouses should not be low-cut or see-through. Skirt and dress lengths should be within 2 inches of the knee. If you are wearing short sleeves, wear skin-tone hose to balance the look. No more than 5 pieces of jewelry (and each earring counts as 1). Minimal perfume -- some people are allergic to it or easily overwhelmed. Shoes should have heels no higher than 2 inches and be of good quality.
  • True Business Casual is only slightly relaxed business wear. Men can drop the tie, but it's a good idea to toss in a sports coat. Polo shirts are often acceptable, but watch the logos -- they may make you appear snobbish, or advertise something inappropriate. For women and men, khaki slacks, cords, and other less-formal materials are fine -- but skip the jeans. Those are for off time. Women can wear less formal blouses, but perhaps toss on a cardigan or blazer. Sweater twin sets are also a good way to look casual and put-together at the same time. Shoes for both should still be closed-toe, non-athletic, clean and presentable.

What not to wear to the office.

  • Jeans and other "off duty" garments like t-shirts, athletic shoes, baseball caps, exercise clothes. These all come from your other life, and should stay there. Remember that the reason you are at work is to be productive and make a good impression on everyone around you.
  • Clothes for your next event. Suppose you have an event you're going to immediately after work; it's unacceptable to wear the semi-formal or other party wear to the office to save time later. From a purely practical standpoint, you're an accident waiting to happen -- imagine spilling copier toner on that nice outfit. From a business perspective, you're conveying the idea that what comes next is far more important that what you're doing for the 8 hours you are at work.
  • Anything that needs repair, cleaning or pressing. Picture yourself on stage whenever you're at work. People are watching you constantly, and making judgments about your ability and competence based on your appearance.
  • Outlandish or loud garments. People should not be so busy looking at your clothing that they overlook the great job you're doing and the skills you demonstrate. It's fine to express your personality with a piece of jewelry, an accessory, or a splash of color somewhere in your outfit -- but if people are taking a detour past your office just to get a look a what you're wearing, you've gone way too far.
  • Anything that causes you to ask yourself, "Should I wear this?" If you have to ask, you shouldn't. To clarify the decision, think of someone in your office whose wardrobe you admire and whose career level to which you aspire. Would he or she wear what you're considering? If not, leave it home.

We've advised you before in these newsletters to dress for the job you want to have, not the one you've got. If they mistake you for the janitor or the mailroom girl, you need to take it up a few notches. Standing out from your peers in a positive way can only help your career in the long run.

Looking great has another side benefit -- it brings out the best in you. Have you ever noticed how just putting on a great suit or dress makes you stand taller, walk better, and think more highly of yourself? That translates into the indefinable "something" that bosses look for in those who are ready to move up. Give us your office clothes to clean and finish professionally, and you'll be a step ahead on the corporate ladder in no time.

Additional reading on the Web:

We are enormously appreciative of the opportunity to share our weekly newsletters with you.  We feel that much of the content is valuable for anyone who purchases fine clothing and is interested in their preservations and cleaning. Click on the symbol to the left if your would like to send this and future newsletters to a friend.
Thanks a million, Ed and Mary

The Iris City Cleaners Connection is a weekly news letter dedicated to the interest of fine garment care, restoration, and conservation.  It is published in Mt Pleasant, Iowa by Iris City Cleaners and is an extension of our services described in
www.iriscitycleaners.com 

International Fabricare Institute
Iris City Cleaners   is a proud member of the International Fabricare Institute, a premier association of  Dry Cleaners, Wet Cleaners, and Launderers  dedicated to the advancement of technologies and service to the textile industry.

   
 

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211 W Washington St. Mount Pleasant, IA 52641-2147
phone: (319) 385-9707

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