Iris City Cleaners and Laundring Company

 

Let's face it - fashion is a mysterious conspiracy. One year hemlines are here, the next they're there. Flounces are in, then they're out. Colors change twice annually, and fabrics come and go in stylishness. There seems to be no more rhyme or reason to it than the whim and fancy of designers.

But those designers DO have influence, and what you find in the stores is a direct result of some of the trends seen on the runways for the shows twice a year. This week, we're taking a quick tour of what was on display, and giving you plenty of links so you can go look for yourself. Some of this stuff you have to see to believe, anyway!

See you soon,

Ed and Mary Longanecker
Iris City Cleaners and Laundering Company

Silky Touch COUPON

There's nothing like real silk. It has a shimmer that catches the light, and a soft texture that drapes beautifully. It also picks up stains pretty easily, so get it cleaned regularly. Have $15 in drycleaning done and we'll clean a silk item at no charge (excludes formal wear.) (Include first page of this newsletter with your order. Offer expires Sept. 17, 2005. Cannot be combined with other offers.)

2005 Fall Runways

Even though each season there is a palette of colors that are "in", it seems like each designer latches onto just a couple of those popular colors and builds an entire collection around them. We're not sure why this happens, but when you look at the photos from the runway shows, you'll see it. Don't let that fool you - all the "in" colors will be out there in abundance, and it's up to you to mix and match them in various outfits.

First, the links.

There are lots of websites you can go to and see some of the designers' ideas of what they think we should be wearing. Here are some links to give you an eyeful:

Though no two designers have the same garments, there are similarities. Some of the things you'll see include:

  • Voluminous garments with lots of fabric - this is a fad that will not last. These garments often make even the anorexic models look heavy, so just imagine what they'll do to "real" people.
  • Skirts with personality - instead of the pencil-skirt you'd expect with a suit, these are tulip skirts, or have flashes of pleating or are otherwise shaped and embellished with interesting details. Be wary of shaping. Though the designers seem to recognize that women actually do have hips, they've gone too far in some of their styling and made those hips enormous.
  • Military-style jackets for both men and women. These are highly tailored and look sharp. They fall into the "classic" category, and you can safely spend a little more to get a good coat or jacket and wear it for years without looking dated.
  • Oversized jewelry accessories - they call them "eye-catching", we call them really large. Big, chunky necklaces that hang well down into the blouse area, not high up on the neck. Big earrings. Lots of bangly bracelets. Find these inexpensively, as they will go out as quickly as they come in.
  • Fur - on hats, on collars, even just as a stand-alone huge necklace up around the throat. If you don't like the idea of fur, the faux varieties can be surprisingly nice.
  • Suits for both men and women. Casual Days are pretty much dead, thank goodness. No more indecision about whether something is "good enough" for the office. We're back into normal business wear territory. Men's suits are dressed up with interesting layering of different colors and textures. Women's suits have no blouse under the "jacket" at all, but are more modestly cut than in past renditions of this fashion. They also have a thin belt outside the jacket at the waist, and good structure to accentuate curves. See "skirts" above for details on that part of the suit.

Wear what looks good on YOU.

Fashions come and go every year, like slow ocean tides. The best advice for maintaining a stylish wardrobe is to buy what looks good on you and your body. Something might be fashionable, but if it makes you look awful, it makes you look awful! Some colors are good on you, some are not. Try on everything before buying, and remember the rules about allocating your fashion budget with two-thirds to classic pieces, one third to trendy colors and/or garment designs.

Most of all, don't take fashion too seriously. If you hate it, wait six months and it will be gone. It may be replaced by something you like even less - so invest in clothes that look good on you and make you feel great wearing them. Your confidence and smile will make every outfit you wear look outstanding. And remember to go the distance on those classic pieces and have them professionally cleaned regularly to maintain them from season to season. We think you look marvelous!

We are enormously appreciative of the opportunity to share our weekly newsletters with you.  We feel that much of the content is valuable for anyone who purchases fine clothing and is interested in their preservations and cleaning. Click on the symbol to the left if your would like to send this and future newsletters to a friend.
Thanks a million, Ed and Mary

The Iris City Cleaners Connection is a weekly news letter dedicated to the interest of fine garment care,  restoration, and conservation.  It is published in Mt Pleasant, Iowa by Iris City Cleaners and is an extension of our services described in www.iriscitycleaners.com 

International Fabricare Institute
Iris City Cleaners   is a proud member of the International Fabricare Institute, a premier association of  Dry Cleaners, Wet Cleaners, and Launderers  dedicated to the advancement of technologies and service to the textile industry.

   
 

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211 W Washington St. Mount Pleasant, IA 52641-2147
phone: (319) 385-9707

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